The 3 Easy Things You Can Do To Ensure Popularity Of Your App

Posted by on Jan 12, 2012 in App Marketing, Appstore, Mobile Trends, Social Media, Tips | Comments Off on The 3 Easy Things You Can Do To Ensure Popularity Of Your App

We live in a world that is dominated by smartphones and tablets, and with the passage of time the popularity of these mobile devices is constantly increasing. When it comes to mobile devices, Apple is the leader of industry and application development for Apple Appstore is something that can open the doors of opportunities for you and your business. Thousands of app developers write applications for Appstore but only a few of those apps actually become popular. The reasons of failure are quite simple and if you make sure that you remain safe from those pitfalls, you can successfully have your app included and featured in the Appstore. For your application to be successful, it’s not sufficient for it to have amazing content and exciting features – there is much more to the entire process.

1. Originality and Innovation

The most important thing that can ensure the success of your app is originality and innovation. It’s great if you could somehow come up with a totally original app but if that seems improbable, you can still incorporate some original features in your app. After having decided the kind of app that you want to develop, you need to look at all the existing apps within that category and study their features. After that, you should make sure that your app contains something that is missing in the previous apps. People love to have apps that have features that other people don’t have yet and this is exactly what can ensure the popularity and success of your app. Furthermore, from the beginning to the end, keep marketing the unique features of your app so that the users remain aware of them.

2. Using Social Media

Secondly, never underestimate the importance of social media. Platforms such as Facebook and Twitter can guarantee the widespread acceptance of your application. Make sure that you have a sound presence on these platforms and a constant interaction with the target audience. Talk about your app on these platforms, particularly Twitter, in an interesting manner and if you are successful in gaining the attention of a few other socially active people, they can become the promoters of your app. Other than social advertisement, you should also devote some web space to market Apple app such as a blog or a website and discuss various features of your app there. It is even better if you have a tech forum on your website where you invite other users to share their views and discuss your apps.

3. Creating Hype at Launch

The launching phase of your app should be something that should be done impressively. Application development is good but it is of little use if people are not aware that the app has been launched. When you launch the app, make sure that you send out newsletters, release demos and advertise it on social media. Maintain the hype by talking about the unique features of your app. Once you have the feedback from this initial wave of advertisement, it can help you bring constant improvements to your app.


These are some of the critical steps that can help you successfully launch an app in Apple Appstore. The market has saturated to quite an extent and within this environment of stiff competition, you need to strictly and constantly follow all these guidelines to ensure the popularity of your app.

It is always a good idea to invest some funds and benefit from the expert services of app development and app marketing service providers. Companies such as Free Life Apps have been providing app development and marketing services at highly competitive rates and their professional approach can certainly make the entire process extremely simple and straightforward for you.


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